Jordan Farmar, the two-time NBA champion point guard for the Los Angeles Lakers, has successfully transitioned from the hardwood to the boardroom, proving that life after professional basketball can be even more lucrative. As of December 2025, Farmar is no longer chasing fast breaks on the court but is instead building a formidable business empire, centered on a multi-million dollar company in a rapidly growing industry.

The former UCLA Bruins star, known for his clutch shooting and connection to the Southern California basketball scene, has leveraged his fame and entrepreneurial spirit into a significant personal fortune. While many fans remember his contributions to the Lakers' 2009 and 2010 NBA championship teams, his current professional life as a co-founder and business investor is where he truly shines today, amassing an impressive net worth.

Jordan Farmar: Complete Player & Entrepreneur Biography

Jordan Robert Farmar was born on November 30, 1986, in Los Angeles, California, making him a true local legend from his high school days to his NBA career. His unique background is often highlighted, as his mother, Melinda Kolani, is Jewish, and his father, Damon Farmar, is African-American and a former minor league baseball player. This heritage allowed him to hold dual American-Israeli citizenship, which later played a significant role in his international basketball career.

• Full Name: Jordan Robert Farmar
• Born: November 30, 1986 (Age 39 in late 2025)
• Birthplace: Los Angeles, California, U.S.
• Nationality: American-Israeli
• Parents: Melinda Kolani (Mother), Damon Farmar (Father)
• Spouse: Jill Oakes Farmar (m. 2012)
• Children: Two daughters
• High School: Taft High School (Woodland Hills, California)
• College: UCLA (2004–2006)
• NBA Draft: 2006 / Round 1 / Pick 26 (Los Angeles Lakers)
• NBA Championships: 2 (2009, 2010)
• Estimated Net Worth (2025): Between $10 million and $20 million
• Current Residence: Las Vegas, Nevada

Farmar's family life is rooted in Southern California and Las Vegas. He married former professional soccer player Jill Oakes in 2012, and the couple has two daughters. They have made their home in the luxury real estate markets of Las Vegas, including the exclusive Southern Highlands and MacDonald Highlands communities, reflecting his successful transition to a post-playing life.

The CBD Empire: Farmar's Post-NBA Business Success

The most significant and current chapter of Jordan Farmar’s life is his transformation into a successful entrepreneur, with his involvement in the wellness and CBD market being the primary driver of his wealth and current activities. This move provided the financial security and professional stimulation many former athletes seek.

Co-Founding CBDfx: The Multi-Million Dollar Venture

Farmar is a co-founder of CBDfx, a prominent company in the cannabidiol (CBD) industry. This venture is the cornerstone of his post-NBA business savvy. The company, which specializes in a wide range of CBD products, has seen massive growth in recent years, placing Farmar at the forefront of the burgeoning wellness industry.

His role in CBDfx allows him to combine his passion for health and wellness—a natural extension of his athletic career—with a keen entrepreneurial spirit. This business move is a prime example of a former athlete successfully monetizing a rapidly expanding consumer market, far exceeding the typical path of a sports commentator or coach.

In addition to his success with CBDfx, Farmar has diversified his portfolio into other business sectors, demonstrating a shrewd investment strategy:

• Real Estate Investments: Farmar has been active in the real estate market, with properties in his native Southern California (like Tarzana) and his current home base in Las Vegas. These holdings provide a stable, long-term asset base.
• Dream Adult Day Care: He also owned and operated Dream Adult Day Care, a venture that, while facing challenges like many businesses during the COVID-19 pandemic, showed his commitment to community-focused enterprise.
• The Jordan Farmar Foundation: Maintaining his connection to philanthropy, he established the Jordan Farmar Foundation, a nonprofit organization dedicated to supporting charitable programs that build values and develop character in children. This continues his charitable work that began during his playing days with the Los Angeles Lakers and New Jersey Nets.

A Career of Triumphs: From UCLA Final Four to NBA Champion

Before his transition to a successful businessman, Jordan Farmar was a highly accomplished basketball player whose career arc was defined by success at every level, from high school to the NBA.

UCLA Bruins: The Local Phenom

As a local product, Farmar's time at UCLA was highly celebrated. He was named the Los Angeles Times High School Player of the Year in 2003–04 while at Taft High School.

During his two seasons with the UCLA Bruins, he was a key leader, helping guide the team to the NCAA Final Four in 2006. As an All-Pac-10 guard, his performance in the NCAA Tournament solidified his status as a top prospect, leading to his entry into the NBA Draft.

The Two-Time Los Angeles Lakers Champion

In the 2006 NBA Draft, the Los Angeles Lakers selected Farmar with the 26th overall pick, bringing the local star back home.

His tenure with the Lakers (2006–2010) was the highlight of his NBA career, where he served as a valuable backup point guard alongside superstars like Kobe Bryant. He was an integral part of the back-to-back NBA championship teams in 2009 and 2010, securing two rings early in his career.

Farmar's NBA career spanned several teams and international stints, showcasing his dedication to the game:

• Los Angeles Lakers: 2006–2010, 2013–2014
• New Jersey Nets (now Brooklyn Nets): 2010–2012
• Maccabi Tel Aviv (Israel): 2011, 2015–2016 (EuroLeague and Israeli Premier League)
• Los Angeles Clippers: 2014–2015
• Sacramento Kings: 2016
• Memphis Grizzlies: 2016

His ability to play internationally, particularly with Maccabi Tel Aviv in the Israeli Premier League, was a testament to his strong connection to his Jewish heritage and his versatility as a player. This experience allowed him to continue playing at a high level long after his initial NBA run.

The Enduring Legacy of Jordan Farmar

Today, Jordan Farmar’s legacy is a dual one: a beloved local hero who brought two NBA championships to Los Angeles and a savvy entrepreneur who found immense success in the post-athletic world. His estimated net worth of up to $20 million is a clear indicator of his business acumen, particularly his early investment in the CBDfx company.

By leveraging his platform, investing wisely in real estate across Southern California and Las Vegas, and co-founding a major player in the wellness industry, Farmar has provided a blueprint for athletes looking to thrive after retirement. He remains an influential figure, not just in basketball circles, but in the entrepreneurial community, proving that the skills learned on the court—discipline, teamwork, and strategic thinking—are perfectly transferable to the world of business.