As of December 9, 2025, the phrase "Cardi B whipped cream" no longer refers to a viral moment or a fleeting trend, but to a multi-million dollar business venture that has solidified the rapper's status as a formidable consumer packaged goods (CPG) mogul. This isn't just a celebrity endorsement; it's the story of Whipshots, a vodka-infused whipped cream that has successfully blended the worlds of alcoholic beverages, confectionery, and social media virality, creating a product that is as audacious and unforgettable as the artist herself. Its continued market expansion and the constant release of new, decadent flavors prove this boozy topping is far from a novelty.

The journey of Whipshots, in partnership with Starco Brands, is a masterclass in modern celebrity entrepreneurship, leveraging Cardi B's massive platform and unfiltered persona to bypass traditional marketing and create instant, massive demand. From its initial, highly-exclusive launch during Miami Art Week to its recent international expansion and the introduction of flavors like Chocolate and King Cake, the brand has maintained a high-energy, must-have status. This deep dive explores the secrets behind the brand's sustained success and its impact on the liquor and dessert industries.

Belcalis Marlenis Almánzar: The Entrepreneurial Profile

Before diving into the business of boozy toppings, it is essential to understand the powerhouse behind the brand. Cardi B, born Belcalis Marlenis Almánzar, has transitioned from a reality TV personality and viral sensation to a Grammy-winning rapper and a shrewd businesswoman. Her public profile and personal brand are intrinsically linked to the success of her ventures, including Whipshots.

• Full Name: Belcalis Marlenis Almánzar (formerly Cephus)
• Known As: Cardi B
• Date of Birth: October 11, 1992
• Place of Birth: The Bronx, New York City (Born in Washington Heights, Manhattan)
• Nationality: American
• Ethnicity: Trinidadian (mother) and Dominican (father)
• Career Highlights: Grammy Award winner, first female rapper with multiple Diamond-certified singles ("Bodak Yellow," "I Like It," "WAP"), former stripper, reality TV star on *Love & Hip Hop: New York*.
• Spouse: Offset (of Migos)
• Key Business Ventures: Whipshots (vodka-infused whipped cream), partnerships with Fashion Nova, Reebok, and various beauty brands.
• Public Persona: Known for her unfiltered, candid, and high-energy personality, which she successfully injects into her product marketing.

Cardi B’s ability to connect with a diverse audience and her reputation for authenticity have been crucial ingredients in the Whipshots formula. Her involvement is not just a face on a can; she is a creative partner driving the product's aesthetic and viral marketing.

The Audacious Concept: How Whipshots Redefined the Dessert-Cocktail Market

Whipshots officially launched in late 2021, a collaboration between Cardi B and the innovative CPG (Consumer Packaged Goods) company, Starco Brands. The product is a vodka-infused whipped cream that serves as both a dessert topping and a cocktail garnish, boasting a 10% ABV (Alcohol by Volume). The concept was a direct answer to a gap in the market for a playful, high-quality, and convenient alcoholic treat.

The Product's Core Appeal and Innovation

The innovation of Whipshots lies in its dual functionality and its commitment to quality. The brand ensured the product was shelf-stable and did not require refrigeration, a major logistical advantage over traditional dairy-based whipped creams. Furthermore, the decision to make the product vegan from the outset broadened its market appeal significantly.

• Vodka Infusion: The use of premium vodka ensures a smooth, non-overpowering alcoholic kick.
• Shelf Stability: A key logistical and consumer convenience feature.
• Vegan Formula: A conscious choice to appeal to a wider, health- and ethics-conscious consumer base.
• Playful Packaging: The colorful, sleek cans are designed to be visually appealing and instantly recognizable.

The launch strategy was executed with precision, starting with a limited, exclusive drop during the high-profile Miami Art Week, generating immediate buzz and a sense of scarcity. This was quickly followed by a direct-to-consumer model that saw cans selling out almost instantly, creating a powerful "fear of missing out" (FOMO) effect that fueled its early viral success.

From Viral Sensation to Global CPG Powerhouse

The true measure of Whipshots' success is its sustained growth and evolution beyond the initial hype. The brand has demonstrated a commitment to market penetration and flavor innovation, ensuring it remains a relevant fixture in the competitive spirits and confectionery sectors. The latest updates, as of late 2024 and 2025, highlight its aggressive expansion and product development roadmap.

The Flavor Frontier: Latest Decadent Releases

A crucial element of the brand's topical authority is its revolving door of exciting, limited-edition, and permanent flavors. This strategy keeps the product fresh and encourages repeat purchases and social media sharing. Initial flavors included Vanilla, Caramel, and Mocha, but the line has expanded to include more complex profiles:

• New Chocolate Flavor: Launched recently, this decadent flavor taps into the perennial popularity of chocolate-based desserts and cocktails.
• King Cake Flavor: A highly-anticipated release that capitalizes on the excitement of seasonal and regional specialties, particularly around Mardi Gras, showcasing the brand's savvy in localized marketing.
• Strawberry: A popular addition that features heavily in the brand's promotional videos and cocktail recipes.

This flavor innovation strategy allows Whipshots to be positioned not just as a topping, but as a versatile ingredient for mixology, encouraging consumers to create unique, boozy desserts and cocktails. Promotional videos often feature Cardi B herself demonstrating fun, sexy ways to use the product, reinforcing its playful and adult-oriented brand identity.

International Expansion and Market Dominance

In a significant move that underscores its long-term ambitions, Whipshots has begun its international rollout. The brand recently secured a distribution deal to launch the product in the United Kingdom. This expansion is a major step in transforming Whipshots from a US-centric viral hit into a global CPG powerhouse, competing directly with established liquor and dessert brands worldwide. The UK launch, handled by distributors like Global Brands, signals a serious commitment to scaling the business and maximizing its market potential.

The brand's success is not without its challenges, including early reports of some consumers experiencing issues with the aerosol dispenser, resulting in liquid instead of whipped cream. However, the overall positive reception, combined with Cardi B’s relentless promotion and Starco Brands' operational efficiency, has allowed the product to overcome these initial hurdles and maintain its commanding position in the market.

The Cardi B Effect: Leveraging Personal Brand for Business Success

Cardi B’s greatest contribution to Whipshots is her unparalleled ability to generate buzz. She uses her massive social media following, which spans platforms like Instagram, Twitter, and TikTok, to create authentic, engaging, and often humorous content around the product. This approach cuts through the noise of traditional advertising, making the product feel personal and exciting.

The marketing strategy focuses heavily on the experience of Whipshots—the fun, the indulgence, and the rebellious spirit of adding a shot to your dessert. The rapper's candid personality ensures that the brand's image remains edgy and aligned with her own unfiltered persona. This fusion of celebrity and product has created a potent, viral loop that continues to drive sales and media coverage. The story of Cardi B and her whipped cream is a modern blueprint for how celebrity influence can be successfully translated into sustained, high-value entrepreneurship.